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…we reduced our number of accidents resulting in lost time to zero…

Helen Petes
Personnel Manager
Embassy Suites

Peavey Company owners are long-time industrial safety leaders
Buck Peavey, Doug Peavey, Zane Peavey and Skip Peavey

The Peavey family history includes a long line of entrepreneurs.
It began with the founding of the Peavey Milling Company (today known as ConAgra) – the largest milling company in the world. Then came the founding of Beatrice Foods, Inc. which has grown into a multi-billion dollar corporation. Harold Peavey followed with Peavey Paper Mills based in Ladysmith, Wisconsin that became one of the largest paper mills in America. Then came the new generation.

After working with his Uncle Harold in the late 1940’s, Lynn Peavey went into business with his son Zane Peavey. They formed The Peavey Corporation based in Kansas City. Realizing that many families struggle with the proper balance of family and business, they formed a unique structure where family members did not work for each other. If a family member chooses, he or she would enter the family business and create an entrepreneurial enterprise. Multiple business models have since prospered under the Peavey Corporation’s umbrella. (Doug Peavey: The Lynn Peavey Co. Skip Peavey: The SH Peavey Co.)

Zane Peavey started the incentive company (Peavey Performance Systems) in 1952. The company sold hundreds of multi-million dollar incentive programs over the years in the areas of sales, productivity, and consumer loyalty. After motivating people through the use of cash, merchandise, point banks, debt cards, catalogs, and bingo-type incentive programs, it was time for a change.

In 1990, Zane’s son, current president and CEO, Buck Peavey, created a safety incentive company named Safety Jackpot. Learning from past successful incentive elements, Peavey placed the motivating emphasis on employee interaction, and a high-end promotional campaign versus simply the incentive “carrot” that most programs focus on. The new gamecard-based system would reward for weekly accident prevention behavior, and be very easy for the client to administer.

Today, more than a decade later, the vision has come true. Safety Jackpot quickly out-motivated and out-performed past incentive concept’s tenfold. The Safety Jackpot program has become the most recognized incentive program in the world. Thousands of clients have proven it’s powerful return on investment. Clientele includes Coca-Cola, Marriott, 3M, General Electric, Four Seasons Hotels, Nabisco, Pepsi, Georgia Pacific, and others.

The Peavey Corporation has out-grown its corporate offices and distribution centers many times. Today, both are still located in Lenexa, Kansas, a suburb of Kansas City.

If you have questions or comments related to the Peavey Corporation or Safety Jackpot, please email them to pps@peaveycorp.com.


The Peavey Corporation
Corporate Offices

10749 West 84th Terrace
Lenexa, KS 66214-3612
1-800-235-2495
Contact us at pps@peaveycorp.com

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Peavey Performance Systems

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